Understand your audience.
Strengthen your venue.

Audience research for the performing arts: theatres, concert halls and cultural centres. More than 130 venues took part in the pilot study and more than 60,000 visitors shared their views. Supported by 4 European universities.

Scientifically grounded, practical to apply and affordable, thanks to its large-scale European approach.

Take part See the participation fee
130+ Venues
60,000+ Visitors
4 Universities
Measure Impact
Benchmarking
Multilingual

Academic partners

Universiteit Antwerpen
Rijksuniversiteit Groningen
Universität Hildesheim
Fachhochschule Kufstein Tirol

Connect with your visitors through the SentoVox audience study.

SentoVox gives performing arts venues an effective method for surveying their audiences and their experiences in detail. Whether theatre, concert hall or cultural centre, the common thread is the performing arts.

Make informed decisions

Use visitor data to underpin your choices on programming, infrastructure and communication.

Improve the visitor experience

Discover what visitors value and where there is room for improvement, with concrete suggestions from the open questions.

Demonstrate your value and impact

Support funding applications and policy conversations with credible, benchmarked figures on the social value of your venue.

Reach new audiences

Understand why non-visitors do not come and why lapsed visitors do not return, and how you can reach them.

What you get:

  • Insights into the visitor experience, programming and offer
  • The impact of your venue on its visitors (Impact Compass Model)
  • Net Promoter Score and audience profiles
  • Insights into lapsed visitors and non-visitors
  • Anonymous benchmarking against comparable venues, nationally and across Europe

Why SentoVox:

  • Scientifically grounded, developed with 4 European universities
  • Personalised questionnaire, available in six languages
  • Suitable for every type of venue, from intimate theatre to large concert hall
  • Independent: your results remain entirely confidential
  • Minimal workload for your team, thanks to a ready-to-use process

Register your venue and compare your results nationally and internationally.

Ongoing, alongside the study

SentoVox measures. Sentio keeps listening.

Sentio is the ongoing conversation from Sento Group. Visitors open a link or QR code and speak or type for two minutes in their own language. That way you hear what matters after every performance, on an equal footing with the SentoVox study.

  • →Measure per performance or per production, not only per season.
  • →The why behind the figures, in your visitors' own words.
  • →Sector benchmark against the SentoVox data, anonymised and aggregated.
Discover Sentio

50+ languages · 2 min

spoken or typed

Participation fee

One transparent participation fee, no hidden costs

Thanks to the study's unique, large-scale approach, the cost of taking part is kept as low as possible. Market rates for comparable research are considerably higher. The fee is based on your venue's audience reach, so that the costs are shared fairly.

Participation fee

Visitors per year Participation fee
Fewer than 10,000€625
10,000 to 50,000€850
50,001 to 100,000€975
100,001 to 150,000€1175
More than 150,000€1750

Amounts exclude VAT. The budget can be spread over two calendar years. Groups and networks receive a tailored offer.

Exchange rates are approximate and are updated periodically.

Everything included

  • Personalised questionnaire, available in up to six languages
  • Unlimited number of respondents
  • Live dynamic dashboard with filters, cross-tabulations and charts
  • Comprehensive individual research report
  • Anonymous benchmark against a cluster of comparable venues and against national and European results
  • Communication materials with your personal link and QR code
  • Incentives for respondents: 1 m² of rainforest per completed survey and a prize draw
  • Professional helpdesk for your team and for your visitors
Register your venue Contact us

Supported by leading European universities

Prof. Dr. Annick Schramme

Prof. Dr. Annick Schramme

Master in Cultural Management

Prof. (FH) Dr. Verena Teissl

Prof. (FH) Dr. Verena Teissl

Cultural management and cultural studies, cultural tourism

Prof. Dr. Johan Kolsteeg

Prof. Dr. Johan Kolsteeg

Art studies, organisation and communication in the arts

Prof. Dr. Birgit Mandel

Prof. Dr. Birgit Mandel

Audience development, cultural participation and cultural marketing

Sector partners

cult! netwerk cultuurhuizenVSCD, van en voor podiaENCC, European Network of Cultural Centres

FAQ

Frequently asked questions

SentoVox is a large-scale, independent audience study for performing arts venues: theatres, concert halls and cultural centres. The study was developed with 4 European universities and is supported by sector organisations such as cult!, the VSCD and the ENCC.

No. The study follows a ready-to-use process in three steps: you confirm your participation, you enter your venue's details on the research platform, and you promote the survey using the communication materials supplied. The research team personalises and programmes your survey.

The participation fee depends on the number of visitors per year and ranges from 625 to 1,750 euros, excluding VAT. Everything is included: questionnaire, dashboard, report, benchmark, communication materials and helpdesk. Groups receive a tailored offer.

Registration is open all year round. After registering, you choose the timing that best suits your programming and visitor flow. You can run the study over a longer period or choose specific time windows.

The target group is your venue's visitors. If you wish, you can also include lapsed visitors and non-visitors. The dynamic survey recognises these profiles and shows only the questions that are relevant to them.

Every type of performing arts venue, small or large, traditional or contemporary, whatever its programming, structure or funding model. The study is scalable: from an intimate theatre to a national concert hall.

In Dutch, English, French, German, Italian and Spanish. You choose which languages you offer. The number of languages does not affect the participation fee.

You receive a personal link and QR code, plus communication materials and a briefing on sampling strategies. The survey is fully responsive and works on desktop, tablet and smartphone. In the pilot study, around 80 percent of respondents completed the questionnaire in full.

Yes. No personal data is collected from respondents. Your results remain confidential and are shared only with the contacts you designate. All data is stored on secure servers within the European Union or the United Kingdom.

Incentives

World Land Trust partnership

World Land Trust logo

World Land Trust partnership

For every fully completed SentoVox survey, 1 m² of threatened rainforest is protected in partnership with World Land Trust. With the final report, you receive an official certificate for the rainforest protected.

Respondents also have the chance to win attractive prizes, a further encouragement to take part.

SentoVox selects winners automatically and anonymously at the end of each completed survey. This involves no extra work or investment for your venue.

Rainforest preserved
60.000m2
and counting
Certificates