History Academic team Sector partners Participants
The European audience study for the performing arts

About SentoVox - European audience research for the performing arts

SentoVox is a large-scale, scientifically grounded visitor study for performing arts venues. It was developed with a consortium of European universities and is supported by sector organisations. It helps theatres, concert halls and cultural centres to understand their audiences, strengthen their offer and demonstrate their social value.

130+
Venues in the pilot study
60,000+
Visitors shared their views
4
European universities
6
Survey languages
History

From pilot study to European standard

SentoVox grew out of a simple observation: performing arts venues need reliable insight into their audiences, but rarely have the time and resources for research of their own. Sento Group, which already organises large-scale audience research for museums (Sentomus) and libraries (Sentobib), therefore worked with academic partners to develop a method tailored to theatres, concert halls and cultural centres.

The pilot study involved more than 130 cultural institutions in Flanders and the Netherlands, in partnership with sector organisations such as cult! and the VSCD. More than 60,000 visitors shared their views, and around 80 percent of respondents completed the questionnaire in full. That confirmed the value of an accessible method that still offers real depth.

Today SentoVox is growing into a European study. The questionnaire follows a common European standard, adapted to the national context of each country, so that participating venues can compare themselves anonymously against similar venues at home and abroad.

Academic team

Supported by European universities

The study design and questionnaire were developed and supported by academic partners, sector organisations and professionals from the field.

Prof. Dr. Annick Schramme

Prof. Dr. Annick Schramme

Master in Cultural Management
Universiteit Antwerpen, Antwerp Management School
Prof. (FH) Dr. Verena Teissl

Prof. (FH) Dr. Verena Teissl

Cultural management and cultural studies, cultural tourism, ecosystem of the cultural sector
Fachhochschule Kufstein Tirol
Prof. Dr. Johan Kolsteeg

Prof. Dr. Johan Kolsteeg

Art studies: organisation and communication in the arts, cultural democracy
Rijksuniversiteit Groningen
Prof. Dr. Birgit Mandel

Prof. Dr. Birgit Mandel

Audience development, cultural participation and cultural marketing
Universität Hildesheim
Sector partners

Backed by the sector

National sector organisations and representatives from the field contributed to the development and evaluation of the questionnaire.

cult! netwerk cultuurhuizen VSCD, van en voor podia ENCC, European Network of Cultural Centres
Participants

Venues already using SentoVox 120

From intimate theatres to large concert halls and community centres: these venues took part in the SentoVox study.

't Ankerpunt 30CC Leuven AMUZ Arenberg Arenberg & OLT Rivierenhof Beveren-Kruibeke-Zwijndrecht BICC 't Poorthuis CC 't Schaliken CC Achterolmen CC Asse CC Belgica CC Beringen cc Binder CC Brasschaat CC Coloma CC De Biekorf CC De Borre CC De Fabriek CC De Factorij CC de Kimpel CC de Kruisboog CC de Meent CC De Plomblom CC De Ploter CC De Steiger CC De Ster CC De Warandepoort CC De Wissel CC Den Blank CC Gildhof CC Het Gasthuis CC het SPOOR CC Jan Tervaert CC Lanaken CC Leietheater CC Maasmechelen CC MUZE CC Sint-Niklaas CC Strombeek CC Ter Vesten CC Zoetegem CC Zwaneberg CCHA / cultuurcentrum Hasselt Chapelle Musicale Reine Elisabeth Cinema Plaza Compagnie Cecilia Concertgebouw de Doelen cultureel centrum Mortsel Cultuur Poperinge Cultuurcentrum 't Getouw Cultuurcentrum Baarle Cultuurcentrum Brugge Cultuurcentrum De Adelberg cultuurcentrum de Bogaard Cultuurcentrum Evergem Cultuurcentrum Kapellen Cultuurcentrum Lokeren Cultuurcentrum Mechelen Cultuurcentrum Mol Cultuurcentrum Nova Cultuurcentrum Scharpoord Cultuurcentrum Schoten Cultuurcentrum Temse Cultuurcentrum Wevelgem Cultuurhuis Altena Cultuurhuis Bilzen-Hoeselt Cultuurhuis Brasschaat Cultuurhuis Casino Houthalen-Helchteren Cultuurhuis Herbakker Cultuurhuis Merelbeke de Brouckere De Grote Post De Nobelaer De Spil De VELINX De Warande De Werf cultuurhuis Den Hoogen Pad den Ichter GC 't Blikveld GC 't Heilaar GC De Beuk GC De Dorpen (Laarne) GC De Kluize GC De Kroon GC De Mastbloem GC De Munk (Zwalmparel) GC De Pit GC De Wiek GC De Wildeman GC Deerlijk GC den Egger GC Felix Sohie GC Hof ten Hemelrijk GC Hoogstraten GC Werf 44 Het Perron IGS Cultuur Pajottenland & Zennevallei IGS Dijk92 IGS Leie Schelde KAAP Liers Cultuurcentrum Maaspoort OC 't Waaigat OLT Rivierenhof Palethe Parktheater Eindhoven Schouwburg Hengelo Schouwburg Kortrijk Schouwburg Kunstmin Stadstheater Zoetermeer Ter Dilft (AGB Bornem) Theater aan het Vrijthof Theater De Hofnar Theater de Koornbeurs Theater de Schalm Theater het Kruispunt Theater Ins Blau Theater Vooruit (Viernulvier) Westrand

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